Top 5 Fashion Games on iOS in South Africa: Q2 2022 Performance

The second quarter of 2022 saw notable trends in the performance of the top five fashion games on iOS in South Africa. Here's a closer look at the weekly downloads, revenue, and active users for these popular apps.

Project Makeover from Magic Tavern, Inc. experienced fluctuations in weekly revenue, peaking at approximately $6.3K in late April. Weekly downloads saw a significant rise mid-quarter, reaching around 3.1K in mid-June. Active users consistently increased, starting at 12.5K at the end of March and reaching over 15.3K by the end of June.

Covet Fashion: Dress Up Game by Crowdstar LLC showed variable weekly revenue, with a notable peak of $2.2K in mid-May. Downloads were generally low, peaking at 140 in the same period. Active users remained relatively stable, fluctuating between 300 and 400 throughout the quarter.

Pocket Styler: Fashion Stars from Nordcurrent UAB saw a decline in weekly revenue, dropping from $727 in mid-April to $258 by the end of June. Downloads also decreased over the quarter, with a slight rise in mid-June reaching up to 90. Active users showed a downward trend, starting at 1.6K in late March and ending at around 1.2K in late June.

Makeover Games: Makeup Salon by Salon™ had a consistent weekly revenue, hovering around $250 throughout the quarter. Downloads showed a gradual increase, peaking at nearly 600 in the last week of June. Active users followed a similar upward trend, growing from 725 in late March to 836 by the end of June.

Super Stylist Fashion Makeover by CRAZY STYLE LTD experienced a notable increase in weekly revenue, reaching $494 by the end of June. Downloads also rose significantly, peaking at over 1.1K in the last week of June. Active users increased from 5.3K in late March to nearly 5.9K by the end of June.

These insights are based on data from Sensor Tower, where you can find more detailed information on app performance trends.